Built for speed. Designed for impact.
ImmersiFi Driving Simulators blend F1-grade realism with beautifully engineered environments — creating spaces where every detail heightens the thrill, and every session feels unforgettable.
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Immersive driving simulators, crafted for clients across London, Surrey, and the UK.
Precision meets adrenaline in our bespoke driving simulator experiences. In partnership with Cool Performance, we bring professional-grade racing technology into beautifully designed environments — creating spaces that don’t just simulate the track, but make you feel part of it.
The Simulator
Professional-grade, trusted by the elite.
Cool Performance simulators are used by over 250 professional drivers worldwide, including nine current Formula 1 drivers such as Lando Norris, Carlos Sainz, and Alex Albon.
These athletes rely on their Cool Performance setups for year-round training, race preparation, and home-based performance refinement.
The Detail
Tailored to your car, your spec, your style.
Working in partnership with Cool Performance, we offer an extensive range of bespoke options: steering wheels and pedal sets modelled on specific F1 or GT cars, chassis finished in custom colours and materials, even integrated motion platforms and professional telemetry systems.
From single-seaters with halo bars to GT cockpits or convertible rigs for multi-sim use, we help specify and deliver a machine that is truly your own.
The Environment
Where performance meets atmosphere.
ImmersiFi creates immersive, multi-sensory spaces around the core simulator: spatial audio, ambient lighting, integrated control systems, and design-led interiors that match the tone of your home.
Whether you want a clean, standalone install or a full entertainment suite with bar, lounge seating and real-time race viewing — it’s entirely bespoke, and entirely yours.
The Experience
More than just solo laps.
And crucially, these spaces are designed for more than just solo laps. We can incorporate tiered seating, social zones, and even bar areas — turning your simulator into the centrepiece of a shared, cinematic experience.
Whether you’re training, competing, or just entertaining in style — it’s a space that performs on every level.
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Whether it’s a solo lap at Monaco or a high-stakes battle with friends, every ImmersiFi simulator is built around you — your drive, your space, your thrill.
Understanding driving simulators
A true driving simulator isn’t just about speed or graphics — it’s about immersion. From custom hardware and motion feedback to room layout, acoustics, and lighting, every detail enhances the experience. Here are a few common questions to help you explore what’s possible.
Not at all. Cool Performance simulators are used by F1 teams and professionals, but they’re also incredibly accessible for enthusiasts of any level. Whether you’re chasing lap times or simply enjoying a new kind of thrill, the system is intuitive and tailored to your ability.
ImmersiFi manages the entire process — from the simulator itself to the environment around it. We partner directly with Cool Performance to specify, supply and install the simulator, ensuring everything is tailored to your exact needs. From there, you choose how far you'd like to go: we can simply integrate the simulator into an existing room, or design a fully immersive space with lighting, spatial audio, display systems, custom finishes, and social seating. Everything is optional — the experience is built around you.
Yes — and that’s where ImmersiFi excels. We specialise in combining simulators with additional features like bar areas, golf sims, cinema zones, or hi-fi listening areas — all engineered into one coherent space designed for enjoyment, entertainment, and hosting.
Completely. We work alongside interior designers or directly with you to ensure the simulator doesn’t feel like an afterthought. From colour palettes and lighting to concealed wiring and high-end materials, every aspect is customisable.
Absolutely. While the simulator is built for one, the experience is built for more. We can design tiered seating, bar areas, ambient lighting, and real-time screen mirroring so guests can watch, cheer, or take turns. It transforms the simulator from a solo rig into an unforgettable shared event.
We can arrange a private demonstration at one of Cool Performance’s simulator facilities. This gives you the opportunity to experience the system first-hand, understand the available customisation options, and explore how ImmersiFi can enhance the environment around it.
Whether you’re ready to design your space — or just exploring what’s possible, this is the perfect place to start.
Tell us a little about your interests, and we’ll send you a Curated Lookbook – a personalised digital preview of what ImmersiFi could bring to your home. Designed to inspire, not overwhelm, it’s a tailored introduction to the possibilities of immersive living.
Book your Driving Simulator Consultation
We offer one-to-one consultations for clients who are ready to begin planning their space. Whether you have a clear brief or just an idea, we’ll guide you through the possibilities — and help shape the experience around your home, your lifestyle, and your goals.