Cool Performance
Key Facts
- Category: Driving Simulators
- Founded: Oxfordshire, 2016
- Best known for: Designing and building hyper-realistic Formula 1 and GT racing simulators, utilised by professional racers including Lando Norris, Carlos Sainz, and Alex Albon.
- Why we use them: Cool Performance combines elite motorsport engineering with bespoke craftsmanship, delivering simulators trusted by Formula 1 drivers. Their commitment to realism and customisation aligns perfectly with our mission to create immersive, high-performance environments.
- Signature technology: Their Formula Pro and GT Pro simulators feature motion platforms, force feedback, and FIA-homologated seating for full-body immersion. Each system is hand-built and paired with Cool Performance's custom training software, which includes automatic syncing of new car and track models for seamless updates.
- Demonstration possibilities: Head Office - Forward Space, The Old Church, Frome, BA11 1HR, Workshop - Hale Oak Rd, Sevenoaks Weald, Sevenoaks TN14 6NG
Cool Performance was born on the track. Founded by Oliver Norris — a former British Formula 3 driver and brother of McLaren F1 driver Lando Norris, the company set out to redefine what a driving simulator should be. Not a game. Not a gimmick. But a tool used by the best in the world, made accessible for those who demand the exceptional.
Today, over 250 professional drivers, including F1 stars. GT champions and rising talents, train on Cool Performance systems. Their simulators are hand-built in the UK and tuned to replicate every nuance of real-world driving — the feedback through the wheel, the pitch of the chassis, the split-second reactions that define performance. This is what professionals trust to train and what our clients experience at home.
Through our partnership, ImmersiFi brings this level of realism into the heart of private residences. We design environments that are every bit as refined as the technology inside them. Picture this: a bespoke simulator suite, hidden behind acoustic doors. A curved panoramic display that pulls you into the track. Surround sound that places you on the tarmac. Discreet lighting that sets the mood and elevates the space. Every detail considered. Every sense engaged.
Each simulator can also be customised to suit individual preferences — from the visual design and materials to the technical configuration. Whether you want a carbon-fibre chassis in a specific colourway, custom-branded finishes, or a system integrated seamlessly into a multi-use space, Cool Performance can tailor the simulator to reflect your aesthetic, your lifestyle, and your ambition.
Owning a Cool Performance simulator is more than just having access to world-class technology — it’s about unlocking a new kind of entertainment, one that’s adrenaline-fuelled, family-shared, and effortlessly elegant. Whether you’re competing against friends at Spa or your children are learning Silverstone from memory, it’s an experience that transforms the home into something extraordinary.
Private demonstrations are available by request.
This is motorsport — reimagined for those who seek more.
Book your Private Demonstration
We offer one-to-one demonstrations for clients who are ready to begin planning their space. Whether you have a clear brief or just an idea, we’ll guide you through the possibilities — and help shape the experience around your home, your lifestyle, and your goals.